About Project
This project was completed for the course GDM315: Design Branding. In this course, students were challenged to develop a comprehensive brand identity for a fictitious beverage brand. Through diligent research, creative brainstorming, and meticulous design, the students crafted a cohesive brand image that captured the essence of the hypothetical beverage while resonating with the intended target audience. From logo creation to packaging concepts, typography choices to color palettes, every aspect was carefully considered to effectively convey the brand's story, values, and unique appeal.
